Flake 99 Beach Awards

WINNER OF THE CADBURY FLAKE 99 GREAT BRITISH BEACH AWARDS 2010 ANNOUNCED: RHOSSILI BAY IN SOUTH WALES REVEALED AS BRITAIN’S BEST BEACH

Competition was fierce, but the British public made up their minds; securing a massive 47 percent of the votes, Rhossili Bay in South Wales was the clear winner of the Cadbury Flake 99 Beach Awards, followed by Tresco in the Isles of Scilly (19 percent) and Blackpool and Margate (both on 10 percent).
         Defying stiff competition from resorts packed to the gills with everything from rollercoasters to candy floss, Rhossili represents a more idyllic beach holiday. Bearing the might of the Atlantic swells, shipwrecks dot the bay which now play host to great surf for boarders. It also has the most essential of ingredients; three miles of golden sands expanding into the horizon.
          A unique celebration of the best family-friendly beaches in the UK, the awards underpin Cadbury Flake 99 Cones legacy as ‘the taste of the British summer'. Fronted by TV personality Jeff Brazier, the poll attracted over 7,700 votes across a three week period from Thursday 6th – Sunday 30th May.
         The winner was one of 24 shortlisted beaches from eight regions across the UK, nominated by panelists including David Else Lead Author of Lonely Planet, Frank Barrett Travel Editor of the Mail on Sunday and wildlife expert and TV presenter Bill Oddie.

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